In February 2011, DermaGem® skin care introduced its online marketplace to reach a broader customer base and take advantage of global interest for the brand.
In the Spring of 2008 DermaGem® skin care teamed up with Jewelry Television as a means to test market the viability of the brand and fine tune pricing and product assortment. During the test market, DermaGem® skin care proved to be a successful new additio n to the highly competitive anti - aging skin care market:
- • 15 - month product sales of $1.6 million (4 hours of non - prime time airtime each month for 12 of the 15 months)
- • Average 4% monthly return rate (30 - day bottom of the jar money back guarantee) • Avera ge 125 new customers added to Jewelry Television’s active customer base per visit
In addition to strong sales, DermaGem® skin care definitely garnered a satisfied and loyal customer base. Eight months after the DermaGem® skin care test market launch, a customer survey was conducted to gauge product satisfaction and acceptance of the brand:
- 98% of respondents believe that DermaGem® skin care has made their skin healthier and more beautiful
- 95% of respondents would purchase DermaGem® skin care again •
- 94% of respondents believe that DermaGem® skin care delivers on its promises
- 94% of respondents love the DermaGem® skin care proprietary fragrance, made from a blend of five essential oils, that is in all the skin care products DERMAGEM® SKINCARE 8
- 91% of respondents are satisfied with their DermaGem® skin care purchase
In addition to strong sales, DermaGem® skin care definitely garnered a satisfied and loyal customer base. Eight months after the DermaGem® skin care test market launch, a customer survey was conducted to gauge product satisfaction and acceptance of the brand: •
- 98% of respondents believe that DermaGem® skin care has made their skin healthier and more beautiful
- 95% of respondents would purchase DermaGem® skin care again